Howard Row Small Business Storefront Competition

Sponsored by Poverni Sheikh Group

with assistance from the Market Center Merchants Association and Charles Street Development

The Poverni Sheikh Group (PSG) seeks tenants for two ground floor commercial spaces at Howard Row, located at 407-415 N. Howard Street in Market Center and the Bromo Arts & Entertainment District. Howard Row offers five newly renovated commercial spaces – with large show windows – and 41 apartments, which are currently being leased.

To attract new types of businesses to Market Center, increase foot traffic, and heighten interest in Market Center more broadly, PSG is hosting the Howard Row Small Business Storefront Competition, with assistance from the Market Center Merchants Association and Charles Street Development. Selected businesses will receive one year of free rent, though they will need to contribute financially to tenant improvements, put down a security deposit, and pay insurance and utilities. The space will be delivered as a shell with one customer bathroom, one HVAC unit, and vinyl flooring.

PSG anticipates allocating two of the following three addresses for the selected businesses: 409, 411, or 413 N. Howard, which measure between 664 SF and 749 SF.

Key Dates

Application release: 12/3/2019

Information session: 1/8/2020

Application deadline: 1/31/2020

Interviews: 2/18/2020

Selection: 2/28/2020

Recruitment Goals

  1. Businesses should:
    1. Meet the needs and desires of residents and employees,
    2. Increase foot traffic in Market Center, and
    3. Offer goods or services not currently in Market Center, which could mean something entirely new to the community, or something that is currently in the community, but with different price points or a unique twist.
  2. We are particularly interested in businesses in the creative sector, small-scale manufacturing (“makers”), and businesses rooted in cultures from around the world.
  3. We welcome applications from all entrepreneurs, and are particularly interested in supporting minority-owned, woman-owned, immigrant-owned, city resident-owned, and veteran-owned businesses.

Small Business Storefront Competition Application – Applications must be received by 11:59 pm on January 31, 2020. Send to Kristen Mitchell (

Howard Row Storefront Competition Flyer_12.3

Additional Information

For information on Howard Row, click here.

Information Session Q&A Summary

Demographics within Market Center’s 27 Blocks

Demographics within 1 Mile of Howard and Saratoga Streets

Employment within 1 Mile of Howard and Saratoga

Market Center Residents’ Desires